Greenwoods & Herbert Smith Freehills

Brand refresh and website redevelopment

What we did

Plainly Exceptional

After affiliated law firm Freehills merged with another law firm, Herbert Smith, in 2012, specialist tax practice Greenwoods & Freehills similarly became Greenwoods & Herbert Smith Freehills. Still with us? Well done.

Research led to the embraced brand idea, ‘Plainly exceptional’, which underpinned both the brand identity and the user experience for the new website. Visually, the identity communicates the theme of ‘providing solutions’, while relating to but remaining distinct from that of Herbert Smith Freehills.

We’re very proud to work with such a great firm, whose work was recognised in The Financial Review Client Choice Awards 2015.