Some recent occurrences...

  • Folk_Feb_2020_McGrathNicol_GradAward_TILES_01a.jpg

    Campaign success

    Congratulations to McGrathNicol: voted grads’ #1

    12 February 2020

  • Folk_Journal_2019_Christmas_Card_TILES_01a.jpg

    Enjoy 2020

    An idea hidden in plain sight

    29 January 2020

  • J16-2296_Posterd_LinkedIn_Header_2019_01a.jpg

    Poster’d by Folk 2019

    Another year goes bye

    19 December 2019

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    Cooking for a Cause with OzHarvest

    A socially responsible Folk social

    29 November 2019

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    Real Value(s)

    Brands and Trust, and doing the right thing.

    15 November 2019

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    Mentally Healthy and User Friendly

    A new website for the National Mental Health Commission

    05 November 2019

  • J15-1400_Folk_JOURNAL_AFJ_Hero.png

    Curly comes home

    The second-hand excitement is high for our client, Code Barrel, as Atlassian’s most recent acquisition

    28 October 2019

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    Resilience and brilliance

    How is well-being and performance connected at your organisation? Introducing the Oranges Toolkit

    30 September 2019

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    Hey UXa’s – Look out for Folk(s) at UX Australia 2019

    Folk are proud to be supporting UX Australia again in what is going to be its 11th year running.

    Read more

    23 August 2019

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    Designing for extreme users to fuel better solutions for everyone

    It’s human nature to assume that our experiences of using something are the most common experiences, and that everyone is starting from the same place we are. As designers ...

    Read more

    16 August 2019

  • J15-1400_Folk_JOURNAL_CommUNITY_Follow-up_TILES_4-3_July19_01a.jpg

    Weave proved popular

    Our “Close Knit…” Community poster: Sold!

    04 July 2019

  • J15-1400_Folk_JOURNAL_Channel9_PETS_TILES_01a.jpg

    Folk stars in Channel (K)9’s pet project

    21 June was Bring Your Dog to Work Day around the world

    25 June 2019

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    San Francisco Design Week 2019

    Our “Close Knit…” Community poster

    One hundred top design agencies were invited to submit an ‘artefact’ for San Francisco Design Week 2019. 

    11 June 2019

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    Poster’d: 2018

    Our year-long self-initiated project

    Poster’d is an annual, internal challenge we set ourselves as 2015 ended:
    • design a poster of each month’s most notable event/s
    • keep it surprisingly obvious.

    We identify a  ‘first-three-pages-of-the-Telegraph’ news story. Depending on the month, the topic can be light-hearted or heart-breaking.

    Read more

    18 February 2019

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    Say it with… strategy

    Folk appoints Michael Bloom as Strategy Director.

    Michael joins in the newly created role as part of the design consultancy’s move to deepen its expertise across brand, UX and service design.

    15 February 2019

  • J15-1400_FolkWebsite_JOURNAL_Barefoot_Bowls_2019_TILES_01a-new.jpg

    Who’s in!?

    Folk get their socks off at Balmain Bowling Club

    It was Macs away, jacks away! round here last week as we rolled our trouser-legs up and let our hair down with a spot of lawn bowls and cold beer. 

    Summery fun was had by all, except maybe the grounds staff. We’re not sure who was the winner (but it definitely wasn’t lawn bowls).

    11 February 2019

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    Nudging for good

    Applying behavioural insights to improve policy outcomes.

    Folk’s research and design work is increasingly informed by lessons from behavioural economics. In health, education, social services and justice we’re being asked to solve problems where the aim is to help people make better decisions – in keeping with their own good intentions and best interest.

    19 November 2018

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    Central Coast Council launches new website

    Central Coast Council is a newly created council, formed through the amalgamation of the former Gosford City and Wyong Shire Councils. With over 300,000 people, the newly formed Central Coast Council is one of the fastest growing regions in NSW and has the ninth largest population in Australia. 

    09 October 2018

  • J15-1400_FolkWebsite_JOURNAL_Carer_Connect_01b.jpg

    Carer Connect UX, UI and identity design

    We’d like to congratulate the Queensland Department of Child Safety, Youth and Women on the recent and successful launch of Carer Connect.

    04 September 2018

  • J15-1400_FolkWebsite_JOURNAL_OzHarvest_TILES_01b.jpg

    Thought for food.

    A campaign to help fight food waste.

    We were delighted to be invited to help the remarkable OzHarvest.

    Read more

    04 June 2018

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    Week Plan identity

    A productivity tool for over-achievers

    Read more

    13 April 2018

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    Embrace Learning UX research and design

    We’d like to congratulate Queensland's Department of Education and Training (DET) on the recent and highly successful launch of the Embracing 2018 Global Education Program.

    Read more

    04 April 2018

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    Welcome Nick and Renato

    New grey matter. No grey hair. Yet. 

    Meet our new Client Services Director and UX Project Director.

    Read more

    16 March 2018

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    Graham hosts AGDA Pecha Kucha evening at Sydney Design Festival

    AGDA’s annual Pecha Kucha event has become one of its most prestigious. Now a part of the Sydney Design Festival, the sold-out event is held at the Powerhouse Museum’s 300-seat theatre here in Sydney. 

    Read more

    15 March 2018

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    ThinkUKnow… what your child does online?

    Today’s SMH reports “Kids as young as four posting explicit images and being groomed online.”

    As a result, the AFP-led ThinkUKnow program will now be introduced to teach online safety to kindergarten children. These classes already exist for grades three upwards.

    Read more

    07 February 2018

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    Solar Powered Folk

    Our cool old Annandale chocolate factory warehouse sprung a leak. In a recent massive storm, the roof flooded and part of the ceiling caved in. Damn. This was promptly followed by an invasion of Possum/s – anything edible left out was devoured in place. Our furry visitor often expressed thanks all over the desk/floor in a way that’s unacceptable at a dinner party.

    Read more

    05 February 2018

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    You can’t A/B-test your way to greatness

    You can’t A/B-test your way to greatness

    Recent years have seen great developments in the design industry, with the practice achieving higher levels of maturity in verticals where it had been historically inexistent until not long ago, such as in Finance and Insurance, and in many places even earning a seat at the executive table.

    Read more

    14 December 2017

  • J15-1400_FolkWebsite_JOURNAL_Poster'd_2017_TILES_01a.jpg

    Poster’d: 2017

    A self-initiated project by Folk

    Poster’d is an annual, internal project we set ourselves at the end of 2015. 
     design a poster of each month’s most notable event/s
     keep it surprisingly obvious.

    The whole studio contributes. 

    Read more

    08 December 2017

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    Behavioural Economics: Design for good

    How many times have you been puzzled or surprised by people’s behaviour, particularly when their actions seem counter to their own best interests?

    Depending on how mindful you are at the time, we routinely notice these things and wonder ‘why?’ Why does it seem so hard for most of us to act in keeping with our good intentions?

    Read more

    06 December 2017

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    Maddy and Graham talk for AGDA at The Distillery

    AGDA’s ‘Where To From Here’ is an opportunity for final year students and recent grads to have their most pressing questions, about entering the industry, answered. 

    Folk were delighted to be invited to spea


    Read more

    30 November 2017

  • Giftmas_RMH_Images_for_Journal.jpg

    Folk makes a doonation to Ronald McDonald House

    Our Giftmas-in-July fundraiser is put to bed

    Read more

    30 October 2017

  • J15-1400_GB@ICON_Conference_IMAGES_01a.jpg

    Our Graham talks at the ICON Conference

    Searching for the surprisingly obvious

    Read more

    17 October 2017

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    Bringing investors and their trends to life, online

    Deloitte Access Economics for the ASX

    Bringing investment trends to life, online. Next Generation, Wealth Accumulators, Retirees and Non-investors all have a place. And a face.

    Read more

    29 August 2017

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    Unpacking Plastic Free July

    Getting out of it what we put in

    Thank you and well done to all – including everyone at Folk – for their efforts this Plastic Free July.

    A month ago we decided to do our bit in the War On Waste – inspired by the ABC program of the same name. As a company, we aimed to refuse or re-use as many single-use plastic bags, cups, and containers as possible.

    Read more

    02 August 2017

  • ea_journal-img_banner_2000px-1.jpg

    Easy does it

    Brand identity for Easy Agile 

    Easy Agile is a software development company offering unique online productivity tools for teams using Atlassian software

    Put more simply, they enhance what’s already in use. 

    Read more

    16 May 2017

  • MB's_Good_Work_article_image_2000x800px_01a.jpg

    Good work at work

    The cost of mental health in the workplace

    Georgie Harman, CEO of beyondblue, spoke recently on ‘The cost of mental health to your workplace' at a CEDA event supported by Folk

    In the course of putting together a few notes to introduce Georgie I had cause to reflect and think through my experience, both as an employer and as someone who is lucky enough to do interesting and challenging work, in a friendly and supportive place...

    Read more

    07 April 2017

  • J15-1400_Folk_JOURNAL_Speek-Up_2000x800_01a.jpg

    Encouraging ‘geeks’ to speak

    What Readify don’t know about software technology is not worth knowing. They know what they are talking about. However… 

    They’d stopped talking about it. Publicly, at least.

    Readify wanted to take centre-stage again in the software tech community and share their knowledge...

    Read more

    07 March 2017

  • HJA_Journal-img_Banner_2000px.jpg

    Alignment and dialogue

    Rebrand for Health Justice Australia

    It’s common for GPs to refer patients to mental health practitioners, to nutritionists, to physiotherapists… Rarely, if ever, to lawyers.

    Health Justice Australia exists to highlight and facilitate that change. And Folk had the pleasure of bringing their brand to life.

    Read more

    24 February 2017

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    Congratulations to Deloitte Australia, rated by as most popular choice for the nation’s newly credentialed graduates in the Australian Financial Review / Grad Connection Top 100 Graduate Employers 2017. 

    Folk worked with on bring their new brand to life for Australian Graduate recruitment in 2017.

    Read more 

    15 February 2017

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    Money for something

    Folk made a charitable donation to Alzheimer’s Australia in the form of Graham, our creative director.

    We can explain.

    Read more

    07 December 2016

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    We're back! At Service Design 2016, Canberra

    Once again we’re supporting Service Design 2016 - but this time it's in Canberra, on 22-23 November.

    We’re looking forward to seeing our Experience Design Lead, Suzie Haddock, talk about “The unexpected results of going digital.”

    Read more


    03 November 2016

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    Good Giving with Google

    Folk is a long-time supporter of a Committee for Economic Development of Australia (CEDA) event series. The most recent event in Sydney, “Innovative and effective corporate philanthropy that achieves social benefit”, saw Michael introduce Jacquelline Fuller, who leads 

    Read more

    28 October 2016

  • Folk_Journal_Board_Links

    Equalising the gender diversity ratio, across the board

    BoardLinks is a Government initiative supporting women’s leadership opportunities and representation on Government boards. It is a key tool in assisting the Australian Government achieve its 1:1, male to female, boardroom gender diversity target.

    Folk worked with the Department of the Prime Minister and Cabinet to create the visual identity and key messaging.

    Read more

    20 October 2016

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    Self raising power

    To raise money for the Cancer Council’s Biggest Morning Tea initiative, we stirred up a little healthy competition, with a not‑so‑healthy one.

    We indulged in a Bake Off.

    Bake a cake. Bring it in. Give and take (donate and eat). Bring it on!

    Read more

    05 October 2016

  • A_folk_banner_Digital_Marketplace_01.jpg

    We're in the (digital) Marketplace

    The Digital Transformation Office (DTO) has created a marketplace for digital service professionals and Government buyers.

    Folk has joined the marketplace with service capabilities of User Research, Service Design and Interaction Design available through our recent appointment to the DTO’s Digital Service Professionals Panel.

    Read more

    31 August 2016

  • folk_banner_UX_Australia_01.jpg

    See you at UX Australia 2016!

    UX Australia has been this country’s premier user experience design conference since its inception and each year it goes from strength to strength. We're proud to be on board as a sponsor.

    Read more

    05 August 2016

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    Congratulations to Barnardos Australia for MyStory

    Congratulations to Barnardos Australia and their MyStory case management system for winning the Connecting Up Australian Not-for-Profit Technology Innovator of the Year award.

    Read more

    26 May 2016

  • james_welch_pic_design_director_folk2000x800_new.jpg

    Welcome, James!

    Things are getting creative over at Folk with news the branding and design agency has hired James Welch into the design director role...

    Originally published in B&T Magazine 

    Read more

    04 May 2016

  • New_Australian_$5_Bank_Note_01a.jpg

    500 pennies for our thoughts

    (in B&T Magazine)

    With the news of the Reserve Bank of Australia’s release of a new Australian $5 note, B&T Magazine reached out to Folk to ask for our considered design perspective. 

    We very happily obliged.

    Read more

    02 May 2016

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    No answers, just better questions

    Like everyone at Folk I have a professional development plan – learning goals and objectives. I’m always on the lookout for opportunities to improve how I work and what I bring to my role at Folk. This year, I went to Harvard Business School in Boston for the “Leading Professional Services Firms” program...

    Read more

    14 April 2016

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    Many hands make bright work

    How Folk’s 2015 Christmas Card took shape:

    “Err, we could do Hash-tags…. Gift tags, in the shape of a hashtags…?”  

    Read more

    26 February 2016

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    Folk sponsoring Service Design 2016

    Service Design 2016 is all about designing great services, and a great fit with Folk’s focus on connecting brand identity and experience design.

    Read more

    24 February 2016

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    We will remember them

    In 2015 the Department of Veteran’s Affairs engaged Folk to develop a content marketing strategy that would help people all over Australia to connect with stories, support projects and events in their area to commemorate the Anzac Centenary.

    Read more

    29 January 2016

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    Folk’s own elected AGDA NSW Chair

    We’re delighted to announce our own Creative Director, Graham Barton, has recently been elected as the Chair of the Australian Graphic Design Association NSW Council.

    Read more

    17 December 2015

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    Searching for the obvious

    Where do ideas come from?

    It’s less a case of knowing how or even where to look, more of being prepared to look – and think – hard. 

    Read more 

    15 December 2015

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    Market Day at Susan Street Studios

    Something new in our Annandale neighbourhood is the Market Day at Susan Street Studios – held last Saturday around the corner from Folk’s Albion St Studio...

    Read more 

    07 December 2015

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    Kicking the habit can be hard.

    But the experience is getting better, thanks to Cancer Institute NSW.

    Read more

    26 November 2015

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    Making legal information accessible

    Continuing this month’s theme of making a difference, check out the new Legal Aid NSW Best for Kids website, launched by the NSW Attorney General, Gabrielle Upton, on Tuesday morning.

    Read more

    19 August 2015

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    Taking justice online

    Sometimes, we are given the opportunity to work on projects where we really feel the output can make a difference to the greater good....

    Read more

    10 August 2015

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    Thanks Bob

    It’s always good when our clients have good things to say about working with Folk.

    Even better when they do it in the media....

    Read more

    29 July 2015