Before we do anything, think anything, we seek to understand through research and discovery.
If there's something to read, we read it. Something unsaid, we ask it. Something assumed, we seek to test it. (We ask a lot of stupid, obvious questions because we'd be stupid if we didn't and ultimately it's the obvious we're looking for.)
We'll question the client and listen to users. We observe, interview, workshop, review, analyse. The clearer the problem, the clearer the solution.
If you can't describe it simply, you don't understand it well enough.
Once we've gathered, we resist going straight to solution. We playback what we've heard.
We can help you see the woods for the trees. But it's pointless barking up a tree if it's the wrong one.
So we check-in first. If we've overstated, or overlooked something... we find out. And course correct it.
It's then, in the most concise form possible, we have the strategic platform to leap from.
With an agreed strategic direction we can create something purposeful.
It allows us to try stuff - crush assumptions, go wide, to surprise ourselves and our client.
Clever-clever no-one gets. Obvious-obvious no-one looks. Clever-obvious catches the eye, mind and heart.
We're here to help brands and experiences stand out. Not blend in.
We get brand identity
- Research, positioning and architecture
- Name and brand development
- Brand extensions
- Program and initiative identity
Design and implementation
- Visual Identity development
- Guidelines and templates
- Copy branding, tone of voice
- Internal and external communication
We get digital
- User research
- Rapid prototyping and testing
- Service design
- Experience strategy
- Mobile and tablet apps
- Responsive websites
- Web applications
- Intranets and extranets
So you get altogether more...
Robust strategic and creative thinking